Step 1
Choose your base item

Select from our range of necklaces, bracelets, keyrings, zip tags and bookmarks as the base of your new personalised accessory.

Step 2
Select your charms

Choose from a wide range of charms including animals, letters, family, medical awareness, sports, hobbies and more. We offer both European and British charms.

Step 3
Buy online or by Phone

Simply add the items to your online basket and checkout, or give us a call and we will take your order over the phone.

Charms4u Mental Health Charms

Our new exclusive range of mental health charms. Designed and produced with the help of funds from customer donations to raise mental health awareness.

This one-of-a-kind charm brings home the importance of mental health and encourages people to share their stories. Paired with one of our uplifting message charms we hope they can make a difference. They can be fitted to key rings, necklaces, bracelets, zip tags or bookmarks and can also be combined with our message charms to produce a unique personalised gift.

£1 from each order is donated towards our mental health awareness fund.


Timeless classic gifts for any occasion that will really touch the hearts of your loved ones.


Fantastic range of wonderfully different charms to suit any budget, even kids’ pocket money.

Tailored to you

Create & combine charms, bracelets, keyrings, and necklaces to create a one of a kind piece.