Introduction

Charms4u (“Charms4u”, “we”, “us”, “our”) of 49 Victoria Road, Exmouth Devon, EX8 1DP, is a sole trader operating under the name Charms4u. We are committed to the protection of the personal data we process in line with the data protection principles set out in the UK General Data Protection Regulation and the EU General Data Protection Regulation (together the “GDPR”) and the Data Protection Act 2018.

This privacy notice explains what personal data Charms4u collects from individuals who visit our website, contact us using our web forms, by email, SMS messages, phone or through one of our social channels; or other marketing communications. It also explains what information we collect automatically when you visit our website.

Charms4u is the Controller for the purposes of the GDPR in instances where you make any form of enquiry with us, registered in the UK with the Information Commissioner’s Office.

As an information-led business, we place great importance on ensuring the quality, confidentiality, integrity, and availability of the data we hold and in meeting our data protection obligations when processing personal data. We are also committed to protecting the security of your personal data. We use a variety of technical and organisational measures to help protect your personal data from unauthorised access, use or disclosure.

What information do we process?

We process all information you give to us, either through our website (“our site”) or by corresponding with us by telephone, email or otherwise. This includes information you provide when you use our site, make a purchase, subscribe to receive email newsletters or SMS communications, complete a survey, subscribe to a service, offer online content creation or influencing services, search for a product or service, use the social media functions linked to one of our site, or when you report a problem with one of our site.

Information processed following an enquiry or purchase

We may process the following information:

·         Full name

·         Email address

·         Telephone number

·         Delivery address

·         Billing address

·         Location data

We may use these details to contact you about your order or enquiry, if necessary.

For online content creators and influencers, we may also process your age, social handle and any other personal data you wish to share with us.

We may also monitor or record telephone calls for training and quality purposes. Call recordings are retained in accordance with our Personal Data Retention Policy.

Cookies and Web Beacons

Charms4u uses cookies on our website and web beacons in some emails. Cookies are small text files and web beacons are small graphic images. They are downloaded to your device when you visit a website or receive certain emails, unless you have set your browser to reject them. We use cookies to remember your preferences, display content that is more relevant to you and improve your overall experience of our site.

For users who have consented to receiving marketing emails, we use web beacons to monitor the performance of campaigns and send you the most relevant special offers. A web beacon allows us to see when you have opened an email from us, provides information about the type of device you are using and from where you are viewing. This allows us so to better tailor marketing content to our users’ needs.

When you consent to receiving marketing emails from us, we collect the IP address of the device used, as well as the date and time of registration, which allows us to maintain an accurate register of when consent to marketing was provided.

Purposes and bases for processing your personal data

Responding to correspondence from you
It is our legitimate interest to respond to enquiries made via one of our website, by email, through our social channels or any other means,

Sending you information such as Charms4u news and marketing information which may be of interest

When you agree to be contacted for marketing, we will rely on your consent, which may be withdrawn at any time by emailing info@charms4u.co.uk. If you are a former or existing customer, or have actively enquired about our products and services, we will rely on our legitimate interest to contact you regarding similar products and services on offer from any of our Group companies. You may opt out of receiving any such communications at any time by emailing info@charms4u.co.uk

Sending you reminders regarding items left in our shopping carts and viewed products

It is our legitimate interest to communicate (via email, SMS and other channels) with you regarding viewed products or items added to your basket. 

Create a profile of your interests and preferences (via completed surveys, purchase history, on site activity or preferences provided to us) to offer a personalised shopping experience with us

It is our legitimate interest to communicate with you and provide personalised content and advertising for you, so that you receive content and marketing communications that are relevant for you. 


Maintaining and improving consistently high standards of customer care
It is our legitimate interest to monitor and record telephone calls in and out of our customer service centre to ensure compliance with company call-handling procedures and protocols


Business management, forecasting and statistical purposes
It is our legitimate interest to identify areas for managing current business relationships, develop new products and services, and for managing our business


Improving our online visibility and popularity 
In order to promote our products and services online through collaboration with online affiliates, content creators and influencers, we will process any associated personal data with your consent, which may be withdrawn at any time by emailing: info@charms4u.co.uk


Improving our website and the overall website visitor and user experience
It is our legitimate interest to allow analytics and search engine providers to help improve and personalise the user experience and to optimise our website


Improving our website and the overall website visitor and user experience
We use cookies on our website with your consent

Mobile Terms of Service

Last updated: 1st November 2023

The Charms4u.co.uk mobile message service (the “Service”) is operated by Charms4u.co.uk (“Charms4u.co.uk”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to Charms4u.co.uk’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Charms4u.co.uk through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Charms4u.co.uk. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to Charms4u.co.uk or click the unsubscribe link (where available) in any text message to cancel. You’ll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Charms4u.co.uk mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to Charms4u.co.uk or email info@charms4u.co.uk. We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honouring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy. This privacy notice explains how we collect and use your personal information.

Sharing your information

We will rarely share your personal data outside the United Kingdom (“UK”) or the European Economic Area (the 27 EU member states plus Norway, Iceland and Liechtenstein – “EEA”). If it becomes necessary for the purposes of providing our services to you, we will only share it where appropriate safeguards are in place to ensure your personal data is protected to the same standard expected within the UK and EEA.

Our website include links to our social media platforms (including but not limited to Facebook, Instagram, TikTok, X (Twitter), Threads, Pinterest and YouTube). Once you navigate away from our site via one of the links, the next site may collect your IP address and may set a cookie on your device. When you use one of these links, you are sharing information to another website or service and this privacy notice will no longer apply. Please read the privacy notices provided by the particular service website you are directed to before posting any personal information using these links.

Please see the below list of key external providers with whom we share your data, the purpose of this sharing and a link to their privacy policy or terms of service.

[TO BE COMPLETED ACCORDING TO EXTERNAL PROVIDERS USED, SUCH AS GOOGLE / PAYPAL].

Your rights

The GDPR provides you with certain rights in relation to the processing of your personal data, including to:

  • Request access to personal data about you (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you, and to check that we are processing it lawfully.
  • Request rectification, correction, or updating to any of the personal data that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
  • Request personal data provided by you to be transferred in machine-readable format (“data portability”).
  • Request erasure of personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove personal data where you have exercised your right to object to processing (see below).
  • Request the restriction of processing of your personal data. This enables you to ask us to suspend the processing of personal data about you (e.g. if you want us to establish its accuracy or the reason for processing it).
  • Object to the processing of your personal data in certain circumstances. This right may apply where the processing of your personal data is based on the legitimate interests of Charms4u.

Some of these rights are not absolute and are subject to various conditions under applicable data protection and privacy legislation, laws, and regulations to which we are subject. If at any time you decide that you no longer wish to be contacted for marketing purposes, or if you would like to exercise any of your rights as set out above, you can contact us at info@charms4u.co.uk. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.

In addition to the above, please note that you have the right to make a complaint at any time to the Information Commissioner’s Office if you are concerned about the way in which we are handling your personal data.

Data retention period

We will retain your personal data for as long as is necessary to provide you with our products and ongoing services and for a reasonable period thereafter, to enable us to meet our contractual and legal obligations and to deal with complaints and claims.

At the end of the retention period, your personal data will be securely deleted in accordance with our Personal Data Retention Policy.

Contact

You can contact Charms4u in relation to data protection and this privacy notice by emailing info@charms4u.co.uk.